If you are a hip hop beatmaker or music producer and want to learn how to sell beats online you have come to the right place.
Below you will find the most comprehensive guide to selling beats online.
You will learn how to take advantage of this digitally connected era and sell your beats like a pro.
Apply the tips we share and you will be well on your way to making a living selling beats in 2019.
Are you making a killing selling beats online or struggling with beat sales? After you read the entire guide please share your thoughts and experiences with selling beats online in the comments section below!
2 Important Things To Consider Before Putting Your Beats Up For Sale Online
Before you even consider selling your first beat online you must honestly question whether your beats are good enough to sell.
Can you honestly say that your beats are worth buying?
Are they of a high quality and come structured and mixed correctly?
Take a listen to your beats and then compare them to the beats produced from your favorite pro producers. Can you honestly say they compare?
If you don't produce quality beats you would be better off spending your time learning how to make better hip hop beats rather than focusing on sales and marketing.
Perhaps, you need to purchase some better beat making equipment and software to help level up your production game, or find some better quality samples.
Ultimately, without a polished product you will have trouble making any sales.
Secondly, you must make sure that any samples you are using are royalty free, so you don’t end up with any legal problems when you start selling beats.
If you have high quality tracks that have no copyright issues then you are ready to start selling beats online.
However, before you start selling beats you need to understand exactly how beat selling works in this era.
One of the most important concepts you need to understand is beat licensing.
Let's take a look at how beat licensing works...
How Does Beat Selling Work? Understanding The Basics Of Beat Licensing
There are two different options you have available to you when licensing your beats for sale.
These are non-exclusive and exclusive licenses.
If you sell a beat under an exclusive license other artists can no longer buy a license for that same beat. The beat is then "SOLD" and is removed from all of your beat selling platforms, social and streaming media accounts. There is only one type of exclusive license.
However, there are many variations of non-exclusive licenses and these can be sold as tiered pricing plans.
The 3 most common non-exclusive licence types that you will use will be:
- Basic Non-exclusive licence
- Premium non-exclusive licence
- Unlimited non-exclusive licence
Just remember, you can sell non-exclusive licenses to an unlimited amount of artists. But an exclusive license can only be sold to one artist.
The basic non-exclusive license is the cheapest option and would only include low quality audio files.
Premium non-exclusive licenses will include high quality audio files and generally include track outs and other premium features. We will discuss this in greater detail further along in this guide.
Licensing used to be an extremely complicated aspect of beat selling that would often prevent beatmakers from even attempting to start selling their beats online.
However, the invention of state of the art beat selling platforms have made beat selling and licensing a very simple process in this day and age.
You simply upload your tracks to these platforms and then the artist chooses the licence that suits them and their project.
In saying that, you must be aware that exclusive licence prices and terms will often be negotiated behind the scenes.
The ability to take advantage of recent innovations in beat selling technology is just one of the many reasons why you should not hesitate to become an online beat seller.
Let's take a deeper look at a few more reasons of why you should start selling your beats online this year...
Why You Should Sell Beats Online In 2019
It has never been easier to sell your beats online.
Selling beats online used to be an extremely complicated process.
Those of you who were trying to sell beats back in the early 2000's would know exactly what I'm talking about.
Back in the day we had ridiculously slow internet speeds which would make the transfer of music files a nightmare.
There was no social media so it was extremely difficult to find ways to connect with rappers and other hip hop vocalists.
As producers we would often resort to working with local artists, and when we did make a sale online we would have to manually send files through complicated file sharing systems.
Beatmakers these days have got it good! If you are under 25 years old it may be difficult to appreciate just how lucky you are to be living in this digitally connected era as a music producer.
Thanks to unlimited access to affordable high speed internet and social media you can now connect with potential customers all around the world, instantly.
However, as I mentioned before it really was the invent of innovative beat sales platforms that really changed the game of selling hip hop beats online.
These platforms now allow producers to sell beats online 24 hrs a day, 365 days a year, on auto-pilot.
Hip hop producers around the world are leveraging the power of these platforms to allow them to live their dream lifestyle and earn a full-time income off their beat sales.
Let's take a look at how to choose the best online platform to sell your beats...
Choosing The Best Platform To Sell Your Beats On : Airbit VS BeatStars
There are a number of beat selling platforms that you can choose from, but only 2 are really worth considering if you are serious about selling beats this year.
If you want to sell beats like a pro your choice comes down to BeatStars Vs Airbit.
Beat selling platforms such as BeatStars and Airbit automate the beat selling process by providing you with your own beat store.
All you need to do is upload your beats to these platforms and create your licenses using their helpful templates.
Then set your prices and connect your PayPal account.
These beat store providers help you get paid instantly. They also make sure your customers can access their audio files without issues.
They even provide you with the option of creating your own professionally branded website to host the beat store.
Best yet, these platforms add your music to their huge marketplaces which can help expose your beats to artists, businesses and brands from around the world.
If you make beats online you simply must take advantage of these platforms and upload your beats TODAY!
You can sign up for free and start selling beats on these platforms within minutes.
The Airbit platform has a much more intuitive design than BeatStars, and just has more professional feel all-round.
The recently released Airbit Infinity Store is a real game changer, plus we love the fact that Airbit allows it's producers to keep 100% of their sales.
They even give you the option to process co-producer revenue splits.
We used to recommend BeatStars, but we were so blown away by the features included in the Airbit Infinity Store that we now rate this as the best option for online beat sellers.
We also lost faith in the BeatStars platform after it's system was recently hacked resulting in mass defacement and downtime.
This breach of security could have potentially caused BeatStars members to lose thousands if not millions of dollars worth of sales during the downtime.
We recommend avoiding putting "all of your eggs in one basket" and sign up and add your tracks to both platforms just to be safe.
Therefore, if one system goes down temporarily at least you can continue to make sales on the other platform.
Here's Why You Should Seriously Consider Building Your Own Website To Sell Your Beats On
It is a very smart move to sign up to both Beatstars and Airbit so you can take advantage of their innovative technology and large community engagement.
However, if you really want to level up your beat selling game you need to create your own website with the functionality to sell beats.
By creating your own website you will have a hub that you can refer traffic too which exclusively shows your music.
A downfall of promoting your music only on a platform such as Beatstars is that you have thousands of other producers on their all fighting for beat sales.
If you drive potential customers back to your Beatstars profile from Youtube or Instagram you may end of losing your sale to another producer who is featuring a hot beat.
Having your own website can help you avoid this issue and greatly improve your beat sale conversion rate.
By building your own website you will maintain full control over the appearance and experience the visitors to your site will have.
If you want to be considered as a serious producer in this day and age you need to have your own website with your own domain name.
By having a website you will be more than just a beatmaker. You will now be an entrepreneur, in control of a legit beat selling business.
When you are a business you will have full control over your brand. This opens up many opportunities to make money online, well beyond the realm of selling beats.
With your own website you can sell merchandise, sample packs and anything else you like.
You can drive traffic back from social media without fear of losing sales to competitors. You can start a blog and get traffic from google and bing search engines.
These days website creation is very affordable and achievable even on a shoe string budget.
Creating a website is not as difficult as it used to be, but it is somewhat of a complicated process as there are multiple phases to the process.
You need to learn how to host the site, design the site and set up a beat player that can sell your beats automatically so you can make money while you sleep.
Setting up a website for the first time can be time consuming if you have never created a website before.
We find many producers get extremely frustrated with the process since they would rather be spending their time making beats, not being a website designer.
If you want to start selling beats from your own website today we highly recommend checking out this brilliant online course from Curtiss King.
His course offers incredible value for money for any producer who is serious about mastering the art of selling beats online.
Curtiss shows you exactly how to create a website step-by-step, and more importantly explains the philosophy behind the process.
He goes into details on how to build a brand and maximize beat sale conversions on your site by using certain design and psychological sales tactics.
Curtiss also teaches you how to build an email list and apply other cool marketing techniques on your website so you can get on-going sales with customers for years to come.
Curtiss King has a contagious passion for hip hop and it is almost impossible to not be inspired by the content in this course.
This course will literally save you weeks of time! If you follow his step-by-step process you can have a full professional music producer website setup in just a few hours from now.
At only $59.95 the course is definitely worthwhile investment for any beatmaker who is determined to create a professional brand and ultimately make a living selling beats online.
How Much Can You Earn Selling Beats Online? Can You Really Make A Living Selling Beats To Rappers?
You have never had a better opportunity to make a living selling beats as you do today.
These days there are so many up and coming rappers and vocal artists in need of quality beats that it is quite easy to make sales if your music and branding is on point.
A great percentage of beat sales these days also come from online brands, corporate businesses and YouTube creators who require music for their video projects. This is also a market that is growing at rapid pace and that you as a beatmaker can take advantage of today.
The best part about selling beats online is that you can sell the same beats over and over again.
Hundreds of thousands of hip hop producers from around the world are making sales online everyday, with many making enough sales to make a comfortable living as full-time beatmakers.
BeatStars recently posted a tweet about the monthly revenue made by their producers.
Twitter: 3 straight months of a MILLION dollars or more in sales. We’re so proud of y’all. #BeatStarsRevolution - BeatStars (@Beatstars) November 1, 2017)
The fact that producers made over 1 million dollars in one month just on the BeatStars platform shows just how much potential there is to make a living as a beatmaker.
Add the revenue generated by platforms like Airbit and the millions generated from beatmakers with their own personal websites and you can see why so many producers are living large off the beat hustle.
If you produce quality instrumental hip hop tracks then their is no reason why you cant get a piece of the multi-million dollar pie.
4 Steps To Creating A Profitable Beat Selling Business With A Small Startup Budget
You really can start a beat selling business for free, but there are a few resources and platforms that can really help boost your exposure, improve sale conversions and minimize the time it takes to get your first sales.
I am about to show you everything you need to setup a beat selling business so you can generate maximum profit with as minimal amount of investment as you can afford.
1 ) Preparing Your Beats For Sale In The Correct Formats With Tags
If you have a catalog of high quality beats stored on your computer then you are in a great position to start your business as a beat making entrepreneur.
If you don't have at least 5 finished songs go back to your Digital Audio Workstation (D.A.W) and make a few more hot tracks.
You must also make sure that you tracks are mixed and mastered correctly to ensure they sound professional.
Learning the art of mixing hip hop can take years to master.
Recommended For You: Learn The Mixing Techniques Of 3 Grammy-Winning & Grammy-Nominated Hip Hop Engineers In This Brilliant New Course
If you don't have the time or skills to mix and master your tracks there are some really talented people on fiverr that can do it for you for cheap, with a short turnaround time.
You should also add a beat tag to your tracks.
Beat tags are short audio snippets that producers use to increase brand exposure. For example, you many have heard producer Ronny J's beat tag "Oh my God Ronny" on MGK's Eminem diss "Killshot".
Beat tags also act as a form of security to ensure people don't get away with claiming your track illegally, so it is definitely worth spending the time to create one.
There are also people on Fiverr who create awesome vocal beat tags for cheap.
I previously mentioned that different licenses require different audio formats.
Therefore, to get your beats sale ready you need to export your beats into a few different audio formats including:
- MP3 with beat tags (128kbps)
- MP3 without beat tags (320kbps)
- WAV format (24 bit – 44.1kHz)
- Tracked Out Files in WAV format (24 bit – 44,1kHz )
What are Tracked Out files?
Tracked out files are all the separate exported un-mastered files of your track. Track outs are used by artists and producers for mixing, remixing and arrangement purposes.
Track outs are usually only sold with premium and exclusive licenses.
Most D.A.W's have the option to easily export these audio files and keep them organised in folders.
Programs like FL Studio make the process of exporting track outs a breeze.
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If you want to make serious money selling beats then you need to have access to your track outs.
2) Upload Your Tracks To Your Beat Store Provider And Set Up Pricing and Licencing
Beat store providers such as Airbit make it a breeze to set up licensing and pricing.
You simply upload your tracks and set which license you would like to sell it under.
Basically, the higher the quality the audio file the more expensive you will sell the beat license for.
You will also ask for a higher price when you are giving away more rights to the people purchasing your beats (for example exclusive licenses).
Most beat store providers recommend that you set up at least 3 non-exclusive licenses with different prices for each track.
Non-exclusive beat licenses usually range form $5-$200 depending on the rights given away and quality of track provided.
If you sell exclusive tracks we recommend not selling them for anything less than $500 US.
3 ) How To Upload And Sell Your Beats On YouTube + One Sneaky Little Trick Used By The Pro's
If you are only going to upload your beats to one platform for promotion we recommend that it be YouTube.
In fact we recommend that new beat sellers focus solely on YouTube for promotion.
It is easy to become overwhelmed when having to upload your music to multiple platforms.
Most artists and businesses use YouTube to search for "type beats" so you definitely want to be on that platform as soon as possible.
Selling beats on YouTube is not easy.
It requires consistent effort, dedication and patience.
Many of the producers you see on YouTube getting millions of views per video are making 6-7 figures a year selling beats, but they didn't get there overnight.
Most of these successful YouTube beatmakers are using a helpful tool named TubeBuddy.
This amazing tool offers many features that can give you an advantage over the competition.
It lets you see channel statistics and video statistics from your competitors. It also has several useful tools to help find the right keywords to add to your videos.
By choosing the correct low difficulty keywords identified by TubeBuddy you increase your chances of ranking in the search results and getting discovered by artists.
Here is a great video explaining how to use TubeBuddy to sell more beats online via YouTube.
You can sign up for TubeBuddy's free version today, but the $9 or $19 per month options are the one you want to go for if you can afford it.
4 ) How To Sell Beats On Instagram Through Relationship Building
Instagram is the place to be if you want to connect with engaged artists and brands looking for hip hop beats to buy.
The secret to your success on Instagram lies in your ability to stay on your daily grind.
You should have the mindset of building relationships and not just be on Instagram for the sole purpose of head hunting for beat sales.
Instagram is the best platform for forming relationships with rappers and other hip hop artists. They can check out your profile and if your brand is on point they may purchase your beats.
Here are a few great tricks that can help your grow your engagement and ultimately your ability to sell beats from business generated from Instagram.
Firstly, you can repost popular content that you know will get engagement and shares. Take an image that is going viral and repost it on your profile.
Another great tip for up and comers is to follow the accounts of successful music producers who have build huge audiences on Instagram. Take note of exactly what they are doing well and think of ways that you can emulate these methods.
If you want to sell beats from Instagram you must learn how to use popular hashtags to your posts. By adding hashtags to your post your content may get discovered and get views and engagement from people searching for these particular phrases. This is essential if you want to grow your Instagram following fast.
Don't forget to add your website, BeatStars or AirBit link in your bio, along with a short description that explains you, your mission and your services.
8 Bonus Beat Selling Tips That You Can Apply Today
Welcome To The Golden Era Of Beat Selling : Take Advantage Of Digital Connectivity Today!
Hip hop beatmakers and producers have never had a better opportunity to sell beats online to rappers, artists, brands and business.
The world has never been more digitally connected and now we as hip hop producers have acess to efficient technology such as Airbit that can help us make sales on auto-pilot.
As music creators we must leverage the power of social media and streaming media. Get active and stay active on these platforms.
Don't wait until everything is perfect. Start taking action toward getting your first beat sale today.
If you are already selling beats successfully online we hope you found some of the tips in this guide helpful in allowing you to take your beat selling game to the next level.
Please leave a comment below detailing your experiences with selling beats online. Are you making a living off selling beats or are you struggling to make your first sale? Let's get the conversation going so we, as a hip hop creator community to help each other succeed on our journey of mastering the art of selling beats online.